About us
We align your teams around a unique value proposition
Value Props is a company established in Paris, France, founded by leaders with deep experience in B2B technology sales and international startup scaling.
Value Props aligns your teams around a unique value proposition.
What we believe
Our beliefs
The value proposition is the key success factor for innovative companies.
Improving the value proposition is not a one-off exercise, but an ongoing process.
Improving the value proposition requires a cross-functional effort.
Sales enablement must be a continuous process.
Sales support materials must be updated on an ongoing basis.
Salespeople shouldn't reinvent the wheel when presenting the value proposition.
How we work
Values and working standards
Tell the truth
Be ambitious for ourselves and others
Start with the WHY
Protect the organisation's agility
Leadership team
Founders who have been in your shoes
The founders bring expertise in the sale of B2B technology solutions, and international management experience with startups and unicorns.
Paul Vieira
Chief Executive Officer — leadership and commercial teams.
Olivier Lando
Chief Technology Officer — leadership and technical teams.
Who we serve
Companies that sell innovative B2B solutions
Our ideal customers sell innovative B2B solutions with a business team of more than 10 people — and believe in the role of product marketing.
We work in French and in English, across Europe: France, the United Kingdom and Germany.
Industries and segments
- B2B Software (SaaS)
- IT services
- Technology
- 10 to 50 employees
- 51 to 200 employees
- 201 to 1,000 employees
Ecosystem
Partners and certifications
Partners
Our ideal partners are product marketing consulting firms.
Certified expertise
Product Marketing Alliance (PMM leadership), Winning by Design (Revenue Architecture) and Prosci® (change management).
Our servicesTrust & data protection
A B2B SaaS platform governed by French law, with GDPR roles, a Data Processing Agreement and security measures described in our policies.
Privacy policyReady to make value your competitive edge?
Want to find out what your best salespeople are saying… that others aren't saying yet?
Book a free diagnostic session on your value proposition, or discover how the Value Props GTM playbook works.