Symptoms
- Over-reliance on a few superstars
- Reps reinvent the wheel instead of reusing proven plays
- Inconsistent messaging across teams and customer touch-points
- Training and practice happen on live deals, not before the call
AI-powered GTM playbook
What if GTM teams & AI were aligned on your unique value proposition?
The Value Props AI playbook & GTM expert community align Marketing, Sales and Customer Success teams from Strategy to Execution.
“Building a visionary company requires 1% vision and 99% alignment.”Jim Collins
GTM KnowledgeConversation flowsWeb presentationsAI roleplayAI coach for GTM teamsMerlin, AI assistantAI agents orchestrationWeb content sharing & trackingFeedback managementAI coach for GEOAI prospection campaignsAI prompt templates & skillsCommand CenterGTM KnowledgeConversation flowsWeb presentationsAI roleplayAI coach for GTM teamsMerlin, AI assistantAI agents orchestrationWeb content sharing & trackingFeedback managementAI coach for GEOAI prospection campaignsAI prompt templates & skillsCommand Center
The problem
Your teams struggle to articulate value consistently
They lose deals on price and fail to differentiate. Not for lack of talent: for lack of a shared system.
70%
of sales content goes unused
Forrester87%
of sales training is forgotten
Gartner71%
of sales leaders are not confident in their teams' ability to adapt to new strategies
Salesforce65%
of the content produced by marketing is never used by sales teams
Sirius Decisions40%
of salespeople create their own content “for lack of better”
HubSpot20%
of their time: what B2B sales reps lose searching and updating sales support documents
SeismicThe need for change
When GTM heroes are no longer enough
Upgrade from heroic wins to system-powered growth. Start with Heroes, scale with a System.
Impacts
- High attrition and longer ramp-up periods in client-facing roles
- Longer sales cycles and shrinking win rates
- Deals lost on price because differentiation disappears
Required change
- Standardise how value is designed and sold with an operational GTM system
- Align the organisation on the customer journey
- Develop a culture of continuous improvement
The Value Props solution
Your operating commercial playbook, powered by collective intelligence
A proven framework and tools that help sales, marketing and product teams co-create clear, differentiated value propositions that actually win new business.
Design
Design winning GTM strategies collaboratively: positioning & messaging.
Enable
Enable teams efficiently with evergreen content & AI role-plays.
Execute
Execute sales motions seamlessly across the buyer journey.
Improve
Align teams & improve the value proposition continuously.
The platform
One unified platform. All your GTM knowledge.
13 integrated modules, powered by a centralized GTM Knowledge Base that keeps everything aligned — for your teams and for your AI agents.
Knowledge & Content
The single source of truth, and the modules that turn it into usable assets.
- GTM Knowledge base
- Conversation flows
- Web presentations
- Web content sharing & tracking
- Feedback management
Execution & Enablement
AI that develops your team's skills and scales your outreach, grounded in your playbook.
- AI roleplay
- AI coach for GTM teams
- AI coach for GEO
- AI prospection campaigns
Productivity & Orchestration
Automate, orchestrate and govern your GTM engine.
- AI personal assistant (Merlin)
- AI prompt templates & skills
- AI agents orchestration
- Command Center
What you get
From scattered documents to a living playbook
Centralized knowledge
A specialized knowledge base, web presentations, dynamic conversation flows and proven GTM methodologies — all in one place.
True collaboration
Sales, marketing and product teams work together to build and refine value propositions that resonate with buyers.
Multilingual support
Manage playbooks in multiple languages, enabling consistent messaging across global teams and markets.
Continuous improvement
Turn field feedback into actionable insights. Formalize best practices from your top performers and evolve your messaging continuously.
AI-powered practice
Let your teams practice with AI-powered roleplay to build confidence and master your value proposition before client conversations.
Lifecycle management
Easily update and manage playbook elements as your market, competitors and strategy evolve.
What our customers say
Trusted by innovative B2B teams
The GTM methodologies & best practices provided by Value Props enable us to develop sustainable growth.
The interface for creating prospecting scripts is very intuitive.
Why Value Props
Practical, collaborative, built by experts
Practical, not theoretical
Designed to integrate seamlessly with your sales process.
Collaborative, not prescriptive
Your teams drive the strategy, we provide the framework.
Built by experts
Founded by leaders with deep experience in B2B technology sales and international startup scaling.
Proven results
Helps teams articulate value in every conversation and win more deals.
Ready to make value your competitive edge?
Want to find out what your best salespeople are saying… that others aren't saying yet?
Book a free diagnostic session on your value proposition, or discover how the Value Props GTM playbook works.