Technology alone does not align teams. Our services turn your playbook into everyday selling excellence — practical, not theoretical; collaborative, not prescriptive.
We build the first assets of your playbook with your teams.
Mastering the value proposition messaging in each stage of the customer journey, and opportunity qualification methodologies.
We structure how value is designed, sold and improved.
Frameworks recognised by the profession, operationalised in your Value Props playbook.
Product Marketing Alliance certified. Build and scale product marketing excellence: value positioning, messaging architecture, team alignment and playbook development.
See the engagementWinning by Design certified. Design a predictable, scalable GTM system with the Bowtie model, from acquisition to recurring impact.
See the engagementPROSCI® certified. Drive successful adoption of your GTM transformation with the ADKAR® model.
See the engagementEmpower your GTM teams to win through strategic value positioning. Most organizations struggle with misalignment: sales improvises, marketing content goes unused, buyers get confused. This engagement ensures your team not only builds an effective value proposition, but also operationalises it.
Stakeholder interviews (sales, marketing, product, C-suite), competitive and market landscape analysis, messaging and positioning audit, alignment assessment across GTM teams.
Build your GTM playbook in the Value Props platform, co-create buyer personas and their key pain points, create sales enablement materials, integrate competitive intelligence and customer success stories.
Train sales, marketing and product teams, launch the rollout and communication plan, establish governance and continuous improvement, run workshops to practice value articulation.
Define or refine your product marketing function and GTM strategy.
Compelling, buyer-centric value propositions and consistent messaging frameworks across all customer touchpoints.
Sales, marketing and product aligned around a unified narrative, with processes to evolve the value proposition based on market feedback.
Most GTM strategies fail due to disjointed teams, unaligned metrics and ad-hoc execution. The Bowtie framework extends the traditional funnel to the entire customer journey: the left side handles acquisition, the right side delivers ongoing impact to drive renewals and growth.
Deep-dive interviews with sales, marketing, CS and product leadership. Deliverable: GTM Assessment Report.
Standardized processes, journey stages, impact definitions and roles. Deliverable: Revenue Architecture Blueprint.
Messaging frameworks, conversation flows and content libraries for each stage. Deliverable: fully populated playbook + team training.
Pilot with early adopters, measure impact, refine content. Deliverable: Pilot Report.
Full rollout, governance model and handoff to an internal owner. Deliverable: Launch Playbook + Governance & Maintenance Guide.
Your Bowtie model, customer journey maps and impact definitions live in the playbook.
From awareness through expansion, with a unified language across sales, marketing and CS.
Refine messaging based on customer impact outcomes, and stay aligned as markets evolve.
ARR of $10M+, GTM teams that need alignment around customer impact, and leadership committed to systematic, repeatable revenue processes.
Implementing a new playbook or GTM strategy is only half the battle. Organizations with structured change approaches are 7x more likely to succeed (Prosci Research). We apply the ADKAR® model, because organizational change only happens when individuals change.
Understanding why the change is needed
Personal motivation to participate
Learning how to change
Implementing new skills daily
Sustaining the change over time
Stakeholder interviews, current-state analysis of playbook adoption, ADKAR assessment, resistance and risk identification.
Assessment included, plus sponsor alignment, communication strategy, training needs analysis and resistance management planning.
Prepare, manage, sustain: sponsor activation, champions onboarding, training facilitation, manager coaching and reinforcement mechanisms.
The all-in-one GTM command center.
Value proposition messaging and qualification methodologies.
Playbook implementation and sales performance consulting.
Fees may be described in an order form, subscription plan or proposal. Contact us for a proposal adapted to your organisation.
Book a free diagnostic session on your value proposition, or discover how the Value Props GTM playbook works.